How it works

Three phases. In this order, for a reason.

You cannot get cited by an AI assistant on a site it cannot parse, and you cannot rank a slow page in a competitive map. Each phase depends on the one before it.

Phase 01

Built right

A site that loads before the competition’s even starts.

Clean structural lines of a newly framed building

Most contractor sites run WordPress with a stack of plugins, and every one of them costs a fraction of a second. We build static instead — the page is finished before a visitor ever arrives, so it opens instantly, holds up when the heat wave sends everyone to their phone at once, and hands Google the speed signals it rewards.

  • Static site generation — no WordPress, no plugin surface to break or get exploited
  • Core Web Vitals in the green: LCP under one second, CLS at zero
  • Every service and every service area on its own indexable page
  • Hosted, secured, monitored, and backed up end to end

Phase 02

Found by AI

Be the company the assistant names.

Abstract green network lines and nodes on a deep navy field

When a homeowner asks ChatGPT or Perplexity who to call, or reads the AI answer sitting above Google’s results, they get a short list — two or three companies, not ten blue links. Getting on that list is a structural problem, not a content-volume problem. The systems have to be able to parse your site, identify what you do, and find something worth quoting.

  • JSON-LD schema on every page that matters — LocalBusiness, Service, FAQPage
  • Server-rendered HTML, so a crawler sees your content without running JavaScript
  • Content written in the shapes these systems lift: direct answers, plain definitions, explicit pricing signals
  • Citation monitoring across ChatGPT, Perplexity, Google AI Overviews, Claude, and Copilot

Phase 03

First in the map

Show up in every town the trucks reach.

Straight-down aerial view of a suburban neighbourhood street grid

Search “AC repair near me” and three businesses sit at the top in a map. That box takes the majority of the clicks, and it ranks each town separately — which is why so many contractors own their home town and are invisible fifteen minutes down the road. Fixing that is what lets you profitably widen the service area.

  • Google Business Profile built out, categorized correctly, and maintained
  • Review request system timed to fire when the customer is happiest
  • NAP consistency across the directories that still carry ranking weight
  • Service-area pages that match how homeowners in each town actually search

Want to know which phase your site is failing?

Request a Code Inspection and we will show you, in writing.

Request an inspection