Insights
Worth reading before you hire anyone.
How search actually works for contractors right now, explained without the jargon tax.
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2026-07-29
How to Tell If AI Assistants Recommend Your HVAC Company
A five-minute test you can run yourself to find out whether ChatGPT, Perplexity, and Google's AI answers name your company or your competitors.
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2026-07-29
Does llms.txt Actually Do Anything? What the Data Says in 2026
Agencies are selling llms.txt as an AI-search essential. Google says it does not use it, and crawler data shows almost nothing does. Here is the evidence.
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2026-07-28
How to Get Your HVAC Company Cited by ChatGPT and Google's AI Answers
The research on what makes AI systems quote a source, translated into the specific changes an HVAC contractor can make to a website this month.
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2026-07-27
How Much Does HVAC SEO Cost in 2026?
Real market ranges for HVAC SEO by company size and market, what each tier buys, and how to tell whether a quote is priced honestly or padded.
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2026-07-26
What an HVAC Lead Actually Costs in 2026, Channel by Channel
Real cost-per-lead benchmarks for HVAC across Google Ads, Local Services Ads, and organic search, plus why the blended average hides the number that matters.
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2026-07-25
How to Rank in the Google Map Pack in Every Town You Serve
Why HVAC contractors own their home town and vanish fifteen minutes away, what the 2026 ranking factor data shows, and how to widen your map footprint.
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2026-07-24
Why Your HVAC Website Is Slow, and What It Costs You in Booked Calls
What Core Web Vitals actually measure, why WordPress contractor sites fail them, and how to find out in five minutes whether yours is losing you emergency calls.